Goal

Create a captivating brand identity for a new cookie brand. ​The logo should be creatively unique yet familiar, easy to ​remember, and potentially double as a mascot.

Preferences

Embrace retro cartoon aesthetics with a color palette ​centered around blue and pink. Incorporate rounded ​corners and icons for added appeal.

Look & Feel

Project a friendly, bold, and trendy vibe with a touch of simplicity.

Tone and Image

Prioritize readable typography and ​imagery that resonates with the ​younger, trendsetting demographic.

Avoid

Sharp edges and straight lines to ​maintain the desired soft, ​approachable feel.

Creative Development

Trial and Errors, Testing, Development, ​Initial concepts